November – a Time for reflection

As we get to the middle of November, it's the perfect time to do a marketing evaluation. 11 months are in the book and you've got the results from multiple campaigns. It's also the time to decide if the partners you are working with are meeting expectations and to decide if you want to vet … Continue reading November – a Time for reflection

Analyzing Results – The Profit Margin Fallacy

Hello friends and happy Thursday!!!! The weekend is almost here and September is half gone - it's hard to believe. I wanted to talk about how we and our clients analyze the results from our various marketing campaigns. In too many cases over the years, I've heard business owners and clients deem a campaign a … Continue reading Analyzing Results – The Profit Margin Fallacy