Zooey and Me – A Branding Analogy

Apr 10th 2019: As it's National Farm Animals Day and in 1866, the ASPCA was founded - I wanted to repost this article. It's bitter sweet, as my Zooey got sick towards the end of last year and I had to put him down - but have no fear, my new fur baby, Oscar, is … Continue reading Zooey and Me – A Branding Analogy

Marvel Studios – A lesson for Entrepreneurs

Welcome to a special Sunday afternoon edition of Marketing Insights. Unless you've been living under a rock the past week or so, there's a good chance you've heard of the movie "Infinity War" and how well it's been doing at the box office. It is yet another hit for Marvel Studios and it's MCU (Marvel … Continue reading Marvel Studios – A lesson for Entrepreneurs