As a marketing professional, I have my Google Chrome set to alert me of trending news in the industry. This week the investigation into Google has dominated those stories. The gist of it is 50 AG's are looking into their dominance in the digital marketing advertising world, and determining if their practices are monopolistic. Additionally, … Continue reading Google Anti-Trust Investigation
Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses
Happy Monday, my friends!!! The big news over the weekend was that on Friday Facebook announced another data breach - this time affecting over 50 Million users. An unknown hacker, using a combination of 3 bugs was able to exploit a feature in Facebook's code for user accounts and gained access to sensitive account information, … Continue reading Another Facebook Data Breach….
It's Wednesday - Happy Hump Day!!! This blog was originally intended as a way to share Marketing Insights, but as with all things it has morphed into a forum for Marketing Insights mixed with my own journey as an entrepreneur. The topic that hit me today for my blog post was Networking in the Digital … Continue reading Networking in the Digital Age
Hello folks. I took the summer off, but I am back to bring marketing insights once again. Hope everyone had a great summer!!! Recently, a client I work with ran into an issue that confounds me. The IG account we had for the business was not allowing us to log-in, although we had not changed … Continue reading Have Privacy Laws trumped logic…
The topic tonight is similar to yesterday's post. The idea came to me when I was getting lunch today and I was watching an excerpt of Mark Zuckerberg being questioned by one of the Senators. The basic gist of the question was what are you going to do to minimize the collection of user data … Continue reading Restoring Trust in Marketing
Sooo.... anything interesting happen in the Direct Marketing world today? I've seen multiple memes and jokes on my Instagram (streetbedford) and Twitter (st_beford) about Mark Zuckerberg going before Congress and the data breach at Facebook. While I chuckled at most and laughed heartily at a few, it got me thinking about data and it's role … Continue reading Data….. Integrity in 2018