As a marketing professional, I have my Google Chrome set to alert me of trending news in the industry. This week the investigation into Google has dominated those stories. The gist of it is 50 AG's are looking into their dominance in the digital marketing advertising world, and determining if their practices are monopolistic. Additionally, … Continue reading Google Anti-Trust Investigation
The Importance of Local Businesses
Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses
Technology – has it made Marketing easier or more difficult?
Happy Friday!!!! The weekend is here and I hope you all have fantastic plans. Today I was pondering if technology has made marketing easier or if in fact, made it more difficult. In some respects, easier because of the sheer number of platforms available to engage customers and prospects - social media, digital ads, email, … Continue reading Technology – has it made Marketing easier or more difficult?
Another Facebook Data Breach….
Happy Monday, my friends!!! The big news over the weekend was that on Friday Facebook announced another data breach - this time affecting over 50 Million users. An unknown hacker, using a combination of 3 bugs was able to exploit a feature in Facebook's code for user accounts and gained access to sensitive account information, … Continue reading Another Facebook Data Breach….
The Quest for Social Media Followers
It's a new week and September is almost over!!! This year is truly flying by, but the fall weather is here and that is a blessing. It's been a really productive and educational month for Bedford Street Marketing, LLC. After taking a few months off from posting to social media, I started in earnest the … Continue reading The Quest for Social Media Followers
Networking in the Digital Age
It's Wednesday - Happy Hump Day!!! This blog was originally intended as a way to share Marketing Insights, but as with all things it has morphed into a forum for Marketing Insights mixed with my own journey as an entrepreneur. The topic that hit me today for my blog post was Networking in the Digital … Continue reading Networking in the Digital Age
Have Privacy Laws trumped logic…
Hello folks. I took the summer off, but I am back to bring marketing insights once again. Hope everyone had a great summer!!! Recently, a client I work with ran into an issue that confounds me. The IG account we had for the business was not allowing us to log-in, although we had not changed … Continue reading Have Privacy Laws trumped logic…