How is Marketing Like Cooking?

In addition to being a Direct Marketing professional, two of the things I enjoy doing are cooking and comic books/comic book media. While Marvel(https://marketinginsights899584252.blog/2018/04/29/marvel-studios-a-lesson-for-entrepreneurs/) may reign supreme at the box office, I'm still a DC fan at heart - especially Batman. The villains in the Batman universe are so much fun and have a depth … Continue reading How is Marketing Like Cooking?

Brand Extension – The Good, The Bad, The Ugly

Another week almost done and the weekend is right around the corner!!! As I was working and thinking about promotions and ideas to improve Bedford Street Marketing today, the idea of brand development and brand extension popped into my head. We, as a firm, are still in the brand development phase - fine tuning our … Continue reading Brand Extension – The Good, The Bad, The Ugly

Marvel Studios – A lesson for Entrepreneurs

Welcome to a special Sunday afternoon edition of Marketing Insights. Unless you've been living under a rock the past week or so, there's a good chance you've heard of the movie "Infinity War" and how well it's been doing at the box office. It is yet another hit for Marvel Studios and it's MCU (Marvel … Continue reading Marvel Studios – A lesson for Entrepreneurs