It's a rainy, humid Tuesday here in CT. Hope you all had a great day and the week is going well. Let's all hop in the DeLorean with Doc Brown and go back to the late 90's, do you recall the border pushing ad campaigns GoDaddy ran during the Super Bowl? Do you recall how … Continue reading Marketing in a Politically Correct Culture- Is it possible?
Generational Marketing – A Trip thru the Ages
The consumer marketplace is 2018 has up to 5 active generations transacting, making them all prime targets for prospect marketing and CRM campaigns. I am going to focus in on the big three, in my opinion: Baby Boomers, Gen X and Millennial (Gen Y).
“Smart” Technology and Life
As I was leaving the office today, I did what has now become habit, check to make sure I had my "Smart" phone, tablet and multiple chargers. In the parking garage, as I was heading to my car, I received an email. My "Smart" Watch vibrated and there were what sounded like 20 ringtone chimes … Continue reading “Smart” Technology and Life