Apr 10th 2019: As it's National Farm Animals Day and in 1866, the ASPCA was founded - I wanted to repost this article. It's bitter sweet, as my Zooey got sick towards the end of last year and I had to put him down - but have no fear, my new fur baby, Oscar, is … Continue reading Zooey and Me – A Branding Analogy
The Importance of Local Businesses
Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses
The Heart of Marketing – Non-Profit Marketers
Confucius was a wise man. He summed up work life perfectly centuries ago - “Choose a job you love, and you will never have to work a day in your life." My friends, I love the direct marketing industry. The way it allows you to be creative and work with amazing...