Welcome back to Marketing Insights from Bedford Street Marketing. Hope you had a great weekend and a productive Monday!!! Tonight's post is on Sub-Segmentation and it's importance in marketing campaigns and strategy. Everyday my Twitter feed and Instagram feed is filled up with offers to get more likes or followers using new advertising methods. Be … Continue reading Sub-Segmentation….. New Term, Old Concept
Welcome back to a Friday edition of Marketing Insights!!!! I don't have a theme for this post. It's just a few random thoughts on a variety of topics. Topic 1: 420 Day My Social media news feed and even some of the traditional news channels are talking about 420 day. For those who aren't familiar, … Continue reading Random Thoughts on a Friday Night
The consumer marketplace is 2018 has up to 5 active generations transacting, making them all prime targets for prospect marketing and CRM campaigns. I am going to focus in on the big three, in my opinion: Baby Boomers, Gen X and Millennial (Gen Y).
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