Zooey and Me – A Branding Analogy

Apr 10th 2019: As it's National Farm Animals Day and in 1866, the ASPCA was founded - I wanted to repost this article. It's bitter sweet, as my Zooey got sick towards the end of last year and I had to put him down - but have no fear, my new fur baby, Oscar, is … Continue reading Zooey and Me – A Branding Analogy

Marketing Consulting – The Importance of being Idiosyncratic

Happy Hump day and welcome back to Bedford Street Marketing Insights!!!! We are fast approaching a year since we officially became an LLC and are taking this week to blog about our products and services. It's our way of letting you know - our unique marketing approach, strategy and pricing. Let's start with our tagline … Continue reading Marketing Consulting – The Importance of being Idiosyncratic

The Importance of Local Businesses

Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses

Spring Time for Marketing

Happy Thursday and almost weekend!!!! Finally we're seeing some Spring Weather and the doldrums of winter seem to be fading away. Aside from the weather improving and buds on the trees, I know it's Spring because my allergies are in full bloom. Traditionally, Spring is a time for rebirth and a sense of new beginnings … Continue reading Spring Time for Marketing

Taboo Topics become Marketing Opportunities in 2018

Tonight's blog is going to be a spicy one. I'm talking about taboo marketing verticals that for years marketing and data providers have not touched or even allowed their data to be used in promotional efforts. The two I refer to are Sports Gambling and Hemp <cue the dramatic music>. I'm sure wherever Bill O'Reilly … Continue reading Taboo Topics become Marketing Opportunities in 2018

Marketing Lessons from a Galaxy Far, Far Away….

We made it through another week. Summer is definitely in the air and Happy Star Wars Day - May the Fourth be with you!!!! That's what tonight's blog is about - the lessons direct marketers can take away from the success of Star Wars and all of it's marketing tie-ins. Let's start out with a … Continue reading Marketing Lessons from a Galaxy Far, Far Away….

Breaking News!!!!

Happy Thursday and if you know what happened to Spring, the police are currently investigating it's disappearance. I have some great news to share with you all tonight. I started out this week blogging about Small Business - Small Business Week – The American Dream in Action - and it's importance to our economy. I am happy … Continue reading Breaking News!!!!

Small Business Week – The American Dream in Action

Happy Tuesday and Happy Small Business Week!!!! April 29th to May 5th is National Small Business Week, highlighting the contribution that the nearly 30 million small businesses make to US Economy. Another fun fact is small businesses employ almost 50% of the US workforce. President Calvin Coolidge said "The business of America is business" and … Continue reading Small Business Week – The American Dream in Action

Direct Marketing – The Art of Storytelling

Happy Friday!!! We made it and the weekend is here. Just a short post tonight, as I know we've all had a long week. I find the National Day Calendar really interesting and fun. It's amazing what strange and fun national days exist and some that make you wonder how did they come up with … Continue reading Direct Marketing – The Art of Storytelling

Living the Dream…. becoming a Reality

Welcome back to our Marketing Insights blog!!!! Yesterday's post about Sub-Segmentation was a bit long, so we promise to keep this one short. We've been tackling a lot of industry issues that have been in the news lately - from data protection to sub-segmentation of data sets. Tonight let's talk about the start-up life and … Continue reading Living the Dream…. becoming a Reality