Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses
Tag: direct marketing association
Living the Dream…. becoming a Reality
Welcome back to our Marketing Insights blog!!!! Yesterday's post about Sub-Segmentation was a bit long, so we promise to keep this one short. We've been tackling a lot of industry issues that have been in the news lately - from data protection to sub-segmentation of data sets. Tonight let's talk about the start-up life and … Continue reading Living the Dream…. becoming a Reality
Generational Marketing – A Trip thru the Ages
The consumer marketplace is 2018 has up to 5 active generations transacting, making them all prime targets for prospect marketing and CRM campaigns. I am going to focus in on the big three, in my opinion: Baby Boomers, Gen X and Millennial (Gen Y).