Data….. Integrity in 2018

Sooo.... anything interesting happen in the Direct Marketing world today? I've seen multiple memes and jokes on my Instagram (streetbedford) and Twitter (st_beford) about Mark Zuckerberg going before Congress and the data breach at Facebook. While I chuckled at most and laughed heartily at a few, it got me thinking about data and it's role … Continue reading Data….. Integrity in 2018

A Word about Marketing Channels

Ahhh... the good old days. Remember them -  when marketing a business or product had the choices of direct mail, print media and maybe TV/Radio. In 2018, things have changed!!!! Now navigating the marketing channels is like swimming with sharks and trying to figure out which channel is best - well, that is the holy … Continue reading A Word about Marketing Channels