Apr 10th 2019: As it's National Farm Animals Day and in 1866, the ASPCA was founded - I wanted to repost this article. It's bitter sweet, as my Zooey got sick towards the end of last year and I had to put him down - but have no fear, my new fur baby, Oscar, is … Continue reading Zooey and Me – A Branding Analogy
Happy Hump day and welcome back to Bedford Street Marketing Insights!!!! We are fast approaching a year since we officially became an LLC and are taking this week to blog about our products and services. It's our way of letting you know - our unique marketing approach, strategy and pricing. Let's start with our tagline … Continue reading Marketing Consulting – The Importance of being Idiosyncratic
Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses
It's Wednesday - Happy Hump Day!!! This blog was originally intended as a way to share Marketing Insights, but as with all things it has morphed into a forum for Marketing Insights mixed with my own journey as an entrepreneur. The topic that hit me today for my blog post was Networking in the Digital … Continue reading Networking in the Digital Age
Happy Monday!!! Hope you all had a great weekend. My blog post tonight will hopefully be interactive, as I need some input and feedback on strategies for tonight's topic. The plan outlined below is what I am doing, but it's also how I would advise a client to proceed as well (the Marketing Insight my … Continue reading Fishing for the first client
Happy Friday!!!! We made it and the weekend is here. I usually use this blog to talk about branding and how to market effectively - but tonight, I am going to dedicate a little time to give some free publicity to some local events. As we get closer to fall, there are a ton of … Continue reading Art and Crafts on Bedford – A weekend treat!!!
The consumer marketplace is 2018 has up to 5 active generations transacting, making them all prime targets for prospect marketing and CRM campaigns. I am going to focus in on the big three, in my opinion: Baby Boomers, Gen X and Millennial (Gen Y).