How is Marketing Like Cooking?

In addition to being a Direct Marketing professional, two of the things I enjoy doing are cooking and comic books/comic book media. While Marvel(https://marketinginsights899584252.blog/2018/04/29/marvel-studios-a-lesson-for-entrepreneurs/) may reign supreme at the box office, I'm still a DC fan at heart - especially Batman. The villains in the Batman universe are so much fun and have a depth … Continue reading How is Marketing Like Cooking?

Brand Extension – The Good, The Bad, The Ugly

Another week almost done and the weekend is right around the corner!!! As I was working and thinking about promotions and ideas to improve Bedford Street Marketing today, the idea of brand development and brand extension popped into my head. We, as a firm, are still in the brand development phase - fine tuning our … Continue reading Brand Extension – The Good, The Bad, The Ugly

Star Wars – A Brand in Crisis?

Happy Hump Day, my friends!!!! There are few things in life that I love more than good conversation about marketing and my favorite franchise of all-time, Star Wars. My blog post from May 4th.... Marketing Lessons from a Galaxy Far, Far Away…. was an attempt to show how Lucasfilms and George Lucas took a simple Sci-Fi movie … Continue reading Star Wars – A Brand in Crisis?