Marketing Over Saturation

It’s a rainy Tuesday night here and it got me thinking about how like rain, we can sometime over saturate our prospects and customers with too many promotions. I am often asked by clients and friends how many times should they contact customers and prospects to effectively sell their product or drive traffic to their locations. The number of times and mixture of channels is a key component to a well-planned and successful marketing campaign.

I cannot stress enough the following – don’t give into the temptation to over send in the social media channel. As a general rule of thumb, I use the rule of three for social media marketing – stick to three posts a day/21 a week. Timing is key here as well – one in the morning, one in the afternoon and one in the evening. The only exception is if there is a special event at your location – then expanding out to 4 is ok.

Another tip for Social Media management is link all your accounts – Facebook, Instagram, Twitter, Pinterest, etc. This way when you post to one of your accounts – the same message gets disseminated across all Social Media sites. It keeps the messaging and branding consistent.

As any cheesy meme will tell you, content is king. I can offer two examples of successful content when posting.

The first is what I’ve done with Bedford Street Marketing, LLC. I generally do 2 to 3 posts a day. One post is always an inspirational quote about marketing, entrepreneurship or life. One post is promotional – either for my website building page or a service that we offer to our clients. The final one is usually a humorous post – something to lighten the mood and make people smile. All three work in conjunction with each other to create a brand image that people trust and also can turn to for a little humor or inspiration.

The second example is a restaurant/tavern. Again, I stick to my rule of three – but here I take a different tact. Every day there is a different daily special or event, so I try to incorporate one post that highlights the event. For instance, today is Taco Tuesday – so I find a humorous meme about Tacos and give the pertinent details of the offer in the post. The second post is usually around an event that occurred on this day in history. I try to find an event that is either sports related or tied to the image of the restaurant. It’s a way to connect with our followers and fans on topics they care about. The last post is usually a happy hour or highlighting one of the weekly specials – again, using a nice image and promoting what makes their restaurant the place to go.

As I get ready to close out my blog tonight, here are few other tips. Use high quality images when you are doing your social media posts. I’ve found that sites like http://www.pexels.com – offers a nice selection of free images and they are high quality images. Set-up an account with a site like http://www.canva.com. This allows you to personalize your images – add your logo or web address or even created your own meme. These are all ways to make your content stand out.

Stay dry tonight, if you’re on the east coast!!!!

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