Zooey and Me – A Branding Analogy

Apr 10th 2019: As it's National Farm Animals Day and in 1866, the ASPCA was founded - I wanted to repost this article. It's bitter sweet, as my Zooey got sick towards the end of last year and I had to put him down - but have no fear, my new fur baby, Oscar, is … Continue reading Zooey and Me – A Branding Analogy

Education – the building block for Success

As I was scanning thru my email today, I came across an email from my Alma mater, Holy Cross. It touted a pretty impressive stat - "The College of the Holy Cross is once again among the colleges producing the highest number of Fulbright students, according to The Chronicle of Higher Education, which published its … Continue reading Education – the building block for Success

How is Marketing Like Cooking?

In addition to being a Direct Marketing professional, two of the things I enjoy doing are cooking and comic books/comic book media. While Marvel(https://marketinginsights899584252.blog/2018/04/29/marvel-studios-a-lesson-for-entrepreneurs/) may reign supreme at the box office, I'm still a DC fan at heart - especially Batman. The villains in the Batman universe are so much fun and have a depth … Continue reading How is Marketing Like Cooking?

Innovative, Intelligent & Idiosyncratic…

Happy Monday and we're halfway to Halloween!!! Tonight I am looking for feedback from you, my faithful followers. Every good business has a tagline - a catchy summary of what their brand image signifies. When I was making some changes to my website a few weeks ago, I started thinking about what I wanted the … Continue reading Innovative, Intelligent & Idiosyncratic…

Brand Extension – The Good, The Bad, The Ugly

Another week almost done and the weekend is right around the corner!!! As I was working and thinking about promotions and ideas to improve Bedford Street Marketing today, the idea of brand development and brand extension popped into my head. We, as a firm, are still in the brand development phase - fine tuning our … Continue reading Brand Extension – The Good, The Bad, The Ugly

Star Wars – A Brand in Crisis?

Happy Hump Day, my friends!!!! There are few things in life that I love more than good conversation about marketing and my favorite franchise of all-time, Star Wars. My blog post from May 4th.... Marketing Lessons from a Galaxy Far, Far Away…. was an attempt to show how Lucasfilms and George Lucas took a simple Sci-Fi movie … Continue reading Star Wars – A Brand in Crisis?

Marketing Lessons from a Galaxy Far, Far Away….

We made it through another week. Summer is definitely in the air and Happy Star Wars Day - May the Fourth be with you!!!! That's what tonight's blog is about - the lessons direct marketers can take away from the success of Star Wars and all of it's marketing tie-ins. Let's start out with a … Continue reading Marketing Lessons from a Galaxy Far, Far Away….

Marvel Studios – A lesson for Entrepreneurs

Welcome to a special Sunday afternoon edition of Marketing Insights. Unless you've been living under a rock the past week or so, there's a good chance you've heard of the movie "Infinity War" and how well it's been doing at the box office. It is yet another hit for Marvel Studios and it's MCU (Marvel … Continue reading Marvel Studios – A lesson for Entrepreneurs