The consumer marketplace is 2018 has up to 5 active generations transacting, making them all prime targets for prospect marketing and CRM campaigns. I am going to focus in on the big three, in my opinion: Baby Boomers, Gen X and Millennial (Gen Y).
As I was leaving the office today, I did what has now become habit, check to make sure I had my "Smart" phone, tablet and multiple chargers. In the parking garage, as I was heading to my car, I received an email. My "Smart" Watch vibrated and there were what sounded like 20 ringtone chimes … Continue reading “Smart” Technology and Life
Confucius was a wise man. He summed up work life perfectly centuries ago - “Choose a job you love, and you will never have to work a day in your life." My friends, I love the direct marketing industry. The way it allows you to be creative and work with amazing...
The topic tonight is similar to yesterday's post. The idea came to me when I was getting lunch today and I was watching an excerpt of Mark Zuckerberg being questioned by one of the Senators. The basic gist of the question was what are you going to do to minimize the collection of user data … Continue reading Restoring Trust in Marketing
Sooo.... anything interesting happen in the Direct Marketing world today? I've seen multiple memes and jokes on my Instagram (streetbedford) and Twitter (st_beford) about Mark Zuckerberg going before Congress and the data breach at Facebook. While I chuckled at most and laughed heartily at a few, it got me thinking about data and it's role … Continue reading Data….. Integrity in 2018
Ahhh... the good old days. Remember them - when marketing a business or product had the choices of direct mail, print media and maybe TV/Radio. In 2018, things have changed!!!! Now navigating the marketing channels is like swimming with sharks and trying to figure out which channel is best - well, that is the holy … Continue reading A Word about Marketing Channels
Bedford Street Marketing Insights 