Fishing for the first client

Happy Monday!!! Hope you all had a great weekend. My blog post tonight will hopefully be interactive, as I need some input and feedback on strategies for tonight's topic. The plan outlined below is what I am doing, but it's also how I would advise a client to proceed as well (the Marketing Insight my … Continue reading Fishing for the first client

What in the world of marketing…..

Hello again!!! I took a few days off from blogging, but I'm back with some fresh ideas and insights for you. There were two stories I saw today that got me thinking about the future of direct marketing. Both offer opportunity and show us how we need to be thinking outside of the box as … Continue reading What in the world of marketing…..

National Teacher Appreciation Day 2018

I wanted to devote my blog post today to a very special group of people in our country - Teachers. Whether you are a CEO of a Fortune 500 company or a Marketing Consulting start-up, in our educational careers, we all have encountered one or two teachers who made a difference in our lives. Someone … Continue reading National Teacher Appreciation Day 2018

Breaking News!!!!

Happy Thursday and if you know what happened to Spring, the police are currently investigating it's disappearance. I have some great news to share with you all tonight. I started out this week blogging about Small Business - Small Business Week – The American Dream in Action - and it's importance to our economy. I am happy … Continue reading Breaking News!!!!

Direct Mail – The Forgotten but Ever Effective Channel

Happy Tuesday and it's finally nice to see Spring show up!!! Quick Quiz for you: What Channel delivered a 5.1% response rate in 2017? Give up.... it's Direct Mail. That's right, the much maligned Direct Mail channel. With everyone pushing for more A.I. driven marketing, digital targeting, mobile targeting and social media targeting - the … Continue reading Direct Mail – The Forgotten but Ever Effective Channel

Small Business Week – The American Dream in Action

Happy Tuesday and Happy Small Business Week!!!! April 29th to May 5th is National Small Business Week, highlighting the contribution that the nearly 30 million small businesses make to US Economy. Another fun fact is small businesses employ almost 50% of the US workforce. President Calvin Coolidge said "The business of America is business" and … Continue reading Small Business Week – The American Dream in Action

A.I. Technology – A Lesson in Humanity?

Happy Monday!!! The topic for tonight's blog came to me last night as I was watching "WestWorld". After a great episode, I started thinking about some of the advertisements and posts I've been seeing lately promoting A.I. marketing technologies, V.R. toys and self-driving Uber cars. I've always been a firm believer that the realm of … Continue reading A.I. Technology – A Lesson in Humanity?

Direct Marketing – The Art of Storytelling

Happy Friday!!! We made it and the weekend is here. Just a short post tonight, as I know we've all had a long week. I find the National Day Calendar really interesting and fun. It's amazing what strange and fun national days exist and some that make you wonder how did they come up with … Continue reading Direct Marketing – The Art of Storytelling

Living the Dream…. becoming a Reality

Welcome back to our Marketing Insights blog!!!! Yesterday's post about Sub-Segmentation was a bit long, so we promise to keep this one short. We've been tackling a lot of industry issues that have been in the news lately - from data protection to sub-segmentation of data sets. Tonight let's talk about the start-up life and … Continue reading Living the Dream…. becoming a Reality

Random Thoughts on a Friday Night

Welcome back to a Friday edition of Marketing Insights!!!! I don't have a theme for this post. It's just a few random thoughts on a variety of topics. Topic 1: 420 Day My Social media news feed and even some of the traditional news channels are talking about 420 day. For those who aren't familiar, … Continue reading Random Thoughts on a Friday Night