Education – the building block for Success

As I was scanning thru my email today, I came across an email from my Alma mater, Holy Cross. It touted a pretty impressive stat - "The College of the Holy Cross is once again among the colleges producing the highest number of Fulbright students, according to The Chronicle of Higher Education, which published its … Continue reading Education – the building block for Success

The Quest for Social Media Followers

It's a new week and September is almost over!!! This year is truly flying by, but the fall weather is here and that is a blessing. It's been a really productive and educational month for Bedford Street Marketing, LLC. After taking a few months off from posting to social media, I started in earnest the … Continue reading The Quest for Social Media Followers

Analyzing Results – The Profit Margin Fallacy

Hello friends and happy Thursday!!!! The weekend is almost here and September is half gone - it's hard to believe. I wanted to talk about how we and our clients analyze the results from our various marketing campaigns. In too many cases over the years, I've heard business owners and clients deem a campaign a … Continue reading Analyzing Results – The Profit Margin Fallacy

Star Wars – A Brand in Crisis?

Happy Hump Day, my friends!!!! There are few things in life that I love more than good conversation about marketing and my favorite franchise of all-time, Star Wars. My blog post from May 4th.... Marketing Lessons from a Galaxy Far, Far Away…. was an attempt to show how Lucasfilms and George Lucas took a simple Sci-Fi movie … Continue reading Star Wars – A Brand in Crisis?

Small Business Week – The American Dream in Action

Happy Tuesday and Happy Small Business Week!!!! April 29th to May 5th is National Small Business Week, highlighting the contribution that the nearly 30 million small businesses make to US Economy. Another fun fact is small businesses employ almost 50% of the US workforce. President Calvin Coolidge said "The business of America is business" and … Continue reading Small Business Week – The American Dream in Action