If Westeros were ruled by Marketing Firms…..

It's Thursday and the week is almost over. As I was contemplating my post tonight, my thoughts wandered off to Game of Thrones and how could I tie in the show with some Marketing Insights? For those like me who love the show, you will surely agree that the characters and ruling families can be … Continue reading If Westeros were ruled by Marketing Firms…..

The Rocky but Rewarding Path of Entrepreneurship

I'm a little late in getting to writing my post tonight. It's been a rainy, rainy day here in CT and traffic was terrific!!! I kid you not, I saw the below driving home tonight. Tonight's topic was a struggle to come up with, as I was fresh out of ideas. Then it hit me … Continue reading The Rocky but Rewarding Path of Entrepreneurship

The Quest for Social Media Followers

It's a new week and September is almost over!!! This year is truly flying by, but the fall weather is here and that is a blessing. It's been a really productive and educational month for Bedford Street Marketing, LLC. After taking a few months off from posting to social media, I started in earnest the … Continue reading The Quest for Social Media Followers

Marketing in a Politically Correct Culture- Is it possible?

It's a rainy, humid Tuesday here in CT. Hope you all had a great day and the week is going well. Let's all hop in the DeLorean with Doc Brown and go back to the late 90's, do you recall the border pushing ad campaigns GoDaddy ran during the Super Bowl? Do you recall how … Continue reading Marketing in a Politically Correct Culture- Is it possible?

Have Privacy Laws trumped logic…

Hello folks. I took the summer off, but I am back to bring marketing insights once again. Hope everyone had a great summer!!! Recently, a client I work with ran into an issue that confounds me. The IG account we had for the business was not allowing us to log-in, although we had not changed … Continue reading Have Privacy Laws trumped logic…

Marketing DNA – we all are Data Scientists

Happy Wednesday and if you pay attention to the National Days Calendar, today is National DNA day, which commemorates the completion of the Human Genome Project in April 2003 and the discovery of the double helix of DNA in 1953.  An odd topic for a marketing blog to discuss, but there is a connection, I promise. But first, … Continue reading Marketing DNA – we all are Data Scientists

Living the Dream…. becoming a Reality

Welcome back to our Marketing Insights blog!!!! Yesterday's post about Sub-Segmentation was a bit long, so we promise to keep this one short. We've been tackling a lot of industry issues that have been in the news lately - from data protection to sub-segmentation of data sets. Tonight let's talk about the start-up life and … Continue reading Living the Dream…. becoming a Reality

Sub-Segmentation….. New Term, Old Concept

Welcome back to Marketing Insights from Bedford Street Marketing. Hope you had a great weekend and a productive Monday!!! Tonight's post is on Sub-Segmentation and it's importance in marketing campaigns and strategy. Everyday my Twitter feed and Instagram feed is filled up with offers to get more likes or followers using new advertising methods. Be … Continue reading Sub-Segmentation….. New Term, Old Concept