As I was driving home from work today, the song "Running Down a Dream" by Tom Petty was on the radio. It struck me as being particularly apropos for this Monday October 8th. As the lyrics go, running down a dream, that never would come to me, working on a mystery, going wherever it leads, … Continue reading Running down a dream….
Another week almost done and the weekend is right around the corner!!! As I was working and thinking about promotions and ideas to improve Bedford Street Marketing today, the idea of brand development and brand extension popped into my head. We, as a firm, are still in the brand development phase - fine tuning our … Continue reading Brand Extension – The Good, The Bad, The Ugly
It's Hump Day again - hope you all are having a great week. I know that some of my "insights" are not really new ideas, but I try to bring a fresh perspective and find pop culture or historical events that really make these marketing concepts come to life. Like Petey Greene said "I'll tell … Continue reading Kennedy-Nixon Debate – A Lesson in Marketing Perspective
I'm a little late in getting to writing my post tonight. It's been a rainy, rainy day here in CT and traffic was terrific!!! I kid you not, I saw the below driving home tonight. Tonight's topic was a struggle to come up with, as I was fresh out of ideas. Then it hit me … Continue reading The Rocky but Rewarding Path of Entrepreneurship
It's a new week and September is almost over!!! This year is truly flying by, but the fall weather is here and that is a blessing. It's been a really productive and educational month for Bedford Street Marketing, LLC. After taking a few months off from posting to social media, I started in earnest the … Continue reading The Quest for Social Media Followers
Tonight's blog is going to be a spicy one. I'm talking about taboo marketing verticals that for years marketing and data providers have not touched or even allowed their data to be used in promotional efforts. The two I refer to are Sports Gambling and Hemp <cue the dramatic music>. I'm sure wherever Bill O'Reilly … Continue reading Taboo Topics become Marketing Opportunities in 2018
It's Wednesday - Happy Hump Day!!! This blog was originally intended as a way to share Marketing Insights, but as with all things it has morphed into a forum for Marketing Insights mixed with my own journey as an entrepreneur. The topic that hit me today for my blog post was Networking in the Digital … Continue reading Networking in the Digital Age
It's a rainy, humid Tuesday here in CT. Hope you all had a great day and the week is going well. Let's all hop in the DeLorean with Doc Brown and go back to the late 90's, do you recall the border pushing ad campaigns GoDaddy ran during the Super Bowl? Do you recall how … Continue reading Marketing in a Politically Correct Culture- Is it possible?
Hello friends and happy Thursday!!!! The weekend is almost here and September is half gone - it's hard to believe. I wanted to talk about how we and our clients analyze the results from our various marketing campaigns. In too many cases over the years, I've heard business owners and clients deem a campaign a … Continue reading Analyzing Results – The Profit Margin Fallacy
Happy Hump Day, my friends!!!! There are few things in life that I love more than good conversation about marketing and my favorite franchise of all-time, Star Wars. My blog post from May 4th.... Marketing Lessons from a Galaxy Far, Far Away…. was an attempt to show how Lucasfilms and George Lucas took a simple Sci-Fi movie … Continue reading Star Wars – A Brand in Crisis?
Bedford Street Marketing Insights 