5 PM to 2 AM… where success happens!!!

The quote above is one of the funniest and one of my favorites quotes from the 90's... What are we going to do tonight, Brain? The same thing we always do, Pinky. Try and take over the world. It runs in clear juxtaposition to the Dolly Parton song 9 to 5, which laments... Working 9 … Continue reading 5 PM to 2 AM… where success happens!!!

How is Marketing Like Cooking?

In addition to being a Direct Marketing professional, two of the things I enjoy doing are cooking and comic books/comic book media. While Marvel(https://marketinginsights899584252.blog/2018/04/29/marvel-studios-a-lesson-for-entrepreneurs/) may reign supreme at the box office, I'm still a DC fan at heart - especially Batman. The villains in the Batman universe are so much fun and have a depth … Continue reading How is Marketing Like Cooking?

The Importance of Local Businesses

Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses

Spring Time for Marketing

Happy Thursday and almost weekend!!!! Finally we're seeing some Spring Weather and the doldrums of winter seem to be fading away. Aside from the weather improving and buds on the trees, I know it's Spring because my allergies are in full bloom. Traditionally, Spring is a time for rebirth and a sense of new beginnings … Continue reading Spring Time for Marketing

Spring into action… and new ideas

Happy first day of Spring 2019!!! Spring is universally seen as a time of rebirth, renewal and regrowth... a time when the cold of Winter is behind us and warmer days are to come. Another interesting fact about March 20th is that in 1852 Harriet Beecher Stowe's novel, Uncle Tom's Cabin, was first published and … Continue reading Spring into action… and new ideas

Simple Ideas… Spawn Great Innovation

Fun historical fact from 1892 today. Lord Stanley Preston had a trophy commissioned for the top ranking amateur hockey club in Canada. In his own words,  "I have for some time been thinking that it would be a good thing if there were a challenge cup which should be held from year to year by … Continue reading Simple Ideas… Spawn Great Innovation

November – a Time for reflection

As we get to the middle of November, it's the perfect time to do a marketing evaluation. 11 months are in the book and you've got the results from multiple campaigns. It's also the time to decide if the partners you are working with are meeting expectations and to decide if you want to vet … Continue reading November – a Time for reflection

Election Day -Active Participation is required; like in business

It's Tuesday November 6th and it's Election Day 2018. It's a Mid-term election which usually produces lower turnout than the Presidential variety every 4 years. As I was at the polling station today, I started thinking that voting is a lot like making a move in your career - active participation is needed or your … Continue reading Election Day -Active Participation is required; like in business