That's right - it's Friday and the weekend is here. This Friday I am taking us out of Fairfield County and highlighting a part of Connecticut I love - Southeastern Connecticut. It's a quaint area where you'll find great towns like Mystic, Stonington, and Waterford - to name a few. In the Autumn months, it's … Continue reading Autumn in Southeastern Connecticut
Another week almost done and the weekend is right around the corner!!! As I was working and thinking about promotions and ideas to improve Bedford Street Marketing today, the idea of brand development and brand extension popped into my head. We, as a firm, are still in the brand development phase - fine tuning our … Continue reading Brand Extension – The Good, The Bad, The Ugly
It's another hump day and we're halfway through the week. Yay!!!! Bill Gates, a true inspiration to any individual starting a business, once said " Software is a great combination of artistry and engineering." Another great quote on compatibility come from Fran Drescher, she of the "The Nanny" fame and her unique voice, who said … Continue reading The Importance of Compatibility in Business
Ralph Waldo Emerson, the brilliant philosopher, is responsible for many inspirational quotes. The one that best summarizes tonight's blog is "Life is a journey, not a destination." Starting and building a business is much like life - a never ending journey of learning and growing, not a destination for material success or fame. With that … Continue reading Entrepreneurship is a journey… not a destination
Happy Monday, my friends!!! The big news over the weekend was that on Friday Facebook announced another data breach - this time affecting over 50 Million users. An unknown hacker, using a combination of 3 bugs was able to exploit a feature in Facebook's code for user accounts and gained access to sensitive account information, … Continue reading Another Facebook Data Breach….
Happy Friday and Happy Birthday to me!!!! Continuing on my Friday theme of highlighting parts of the Bedford Street Marketing, LLC community, here are three great non-profit places to visit if you are in the Stamford/Norwalk area. Fort Stamford Park Located on 900 Westover Road, Fort Stamford was originally built in 1781 as a permanent … Continue reading Places to visit in Fairfield County
It's Thursday and the week is almost over. As I was contemplating my post tonight, my thoughts wandered off to Game of Thrones and how could I tie in the show with some Marketing Insights? For those like me who love the show, you will surely agree that the characters and ruling families can be … Continue reading If Westeros were ruled by Marketing Firms…..
It's Hump Day again - hope you all are having a great week. I know that some of my "insights" are not really new ideas, but I try to bring a fresh perspective and find pop culture or historical events that really make these marketing concepts come to life. Like Petey Greene said "I'll tell … Continue reading Kennedy-Nixon Debate – A Lesson in Marketing Perspective
I'm a little late in getting to writing my post tonight. It's been a rainy, rainy day here in CT and traffic was terrific!!! I kid you not, I saw the below driving home tonight. Tonight's topic was a struggle to come up with, as I was fresh out of ideas. Then it hit me … Continue reading The Rocky but Rewarding Path of Entrepreneurship
It's a new week and September is almost over!!! This year is truly flying by, but the fall weather is here and that is a blessing. It's been a really productive and educational month for Bedford Street Marketing, LLC. After taking a few months off from posting to social media, I started in earnest the … Continue reading The Quest for Social Media Followers
Bedford Street Marketing Insights 