Apr 10th 2019: As it's National Farm Animals Day and in 1866, the ASPCA was founded - I wanted to repost this article. It's bitter sweet, as my Zooey got sick towards the end of last year and I had to put him down - but have no fear, my new fur baby, Oscar, is … Continue reading Zooey and Me – A Branding Analogy
Happy Hump day and welcome back to Bedford Street Marketing Insights!!!! We are fast approaching a year since we officially became an LLC and are taking this week to blog about our products and services. It's our way of letting you know - our unique marketing approach, strategy and pricing. Let's start with our tagline … Continue reading Marketing Consulting – The Importance of being Idiosyncratic
Happy Thursday and almost weekend!!!! Finally we're seeing some Spring Weather and the doldrums of winter seem to be fading away. Aside from the weather improving and buds on the trees, I know it's Spring because my allergies are in full bloom. Traditionally, Spring is a time for rebirth and a sense of new beginnings … Continue reading Spring Time for Marketing
We made it through another week. Summer is definitely in the air and Happy Star Wars Day - May the Fourth be with you!!!! That's what tonight's blog is about - the lessons direct marketers can take away from the success of Star Wars and all of it's marketing tie-ins. Let's start out with a … Continue reading Marketing Lessons from a Galaxy Far, Far Away….
Happy Friday!!! We made it and the weekend is here. Just a short post tonight, as I know we've all had a long week. I find the National Day Calendar really interesting and fun. It's amazing what strange and fun national days exist and some that make you wonder how did they come up with … Continue reading Direct Marketing – The Art of Storytelling
Happy Wednesday and if you pay attention to the National Days Calendar, today is National DNA day, which commemorates the completion of the Human Genome Project in April 2003 and the discovery of the double helix of DNA in 1953. An odd topic for a marketing blog to discuss, but there is a connection, I promise. But first, … Continue reading Marketing DNA – we all are Data Scientists
Welcome back to Marketing Insights from Bedford Street Marketing. Hope you had a great weekend and a productive Monday!!! Tonight's post is on Sub-Segmentation and it's importance in marketing campaigns and strategy. Everyday my Twitter feed and Instagram feed is filled up with offers to get more likes or followers using new advertising methods. Be … Continue reading Sub-Segmentation….. New Term, Old Concept
As I was leaving the office today, I did what has now become habit, check to make sure I had my "Smart" phone, tablet and multiple chargers. In the parking garage, as I was heading to my car, I received an email. My "Smart" Watch vibrated and there were what sounded like 20 ringtone chimes … Continue reading “Smart” Technology and Life
The topic tonight is similar to yesterday's post. The idea came to me when I was getting lunch today and I was watching an excerpt of Mark Zuckerberg being questioned by one of the Senators. The basic gist of the question was what are you going to do to minimize the collection of user data … Continue reading Restoring Trust in Marketing
Sooo.... anything interesting happen in the Direct Marketing world today? I've seen multiple memes and jokes on my Instagram (streetbedford) and Twitter (st_beford) about Mark Zuckerberg going before Congress and the data breach at Facebook. While I chuckled at most and laughed heartily at a few, it got me thinking about data and it's role … Continue reading Data….. Integrity in 2018
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