Zooey and Me – A Branding Analogy

Apr 10th 2019: As it's National Farm Animals Day and in 1866, the ASPCA was founded - I wanted to repost this article. It's bitter sweet, as my Zooey got sick towards the end of last year and I had to put him down - but have no fear, my new fur baby, Oscar, is … Continue reading Zooey and Me – A Branding Analogy

The Importance of Local Businesses

Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses

Spring Time for Marketing

Happy Thursday and almost weekend!!!! Finally we're seeing some Spring Weather and the doldrums of winter seem to be fading away. Aside from the weather improving and buds on the trees, I know it's Spring because my allergies are in full bloom. Traditionally, Spring is a time for rebirth and a sense of new beginnings … Continue reading Spring Time for Marketing

Proactive not Reactive..Defines Success

I suppose at some point a content schedule for Marketing Street Insights will be needed, but for the moment daily life is serving as my muse. Sometime it feels like: In life and business, being proactive always trumps being reactive. It took me a while to learn this lesson, but getting out in front of … Continue reading Proactive not Reactive..Defines Success

Google Data Breach – Corporate Responsibility Ignored….

On Monday I blogged about the latest Facebook data breach and how that affects the entire marketing industry and how we interact with our customers and prospects. I was greeted by yet another story about a data breach today. This one involving Google and it's decision to shut down it's G+ product. As I read … Continue reading Google Data Breach – Corporate Responsibility Ignored….

The Importance of Compatibility in Business

It's another hump day and we're halfway through the week. Yay!!!! Bill Gates, a true inspiration to any individual starting a business, once said " Software is a great combination of artistry and engineering." Another great quote on compatibility come from Fran Drescher, she of the "The Nanny" fame and her unique voice, who said … Continue reading The Importance of Compatibility in Business

Kennedy-Nixon Debate – A Lesson in Marketing Perspective

It's Hump Day again - hope you all are having a great week. I know that some of my "insights" are not really new ideas, but I try to bring a fresh perspective and find pop culture or historical events that really make these marketing concepts come to life. Like Petey Greene said "I'll tell … Continue reading Kennedy-Nixon Debate – A Lesson in Marketing Perspective

Taboo Topics become Marketing Opportunities in 2018

Tonight's blog is going to be a spicy one. I'm talking about taboo marketing verticals that for years marketing and data providers have not touched or even allowed their data to be used in promotional efforts. The two I refer to are Sports Gambling and Hemp <cue the dramatic music>. I'm sure wherever Bill O'Reilly … Continue reading Taboo Topics become Marketing Opportunities in 2018

Networking in the Digital Age

It's Wednesday - Happy Hump Day!!! This blog was originally intended as a way to share Marketing Insights, but as with all things it has morphed into a forum for Marketing Insights mixed with my own journey as an entrepreneur. The topic that hit me today for my blog post was Networking in the Digital … Continue reading Networking in the Digital Age

Marketing in a Politically Correct Culture- Is it possible?

It's a rainy, humid Tuesday here in CT. Hope you all had a great day and the week is going well. Let's all hop in the DeLorean with Doc Brown and go back to the late 90's, do you recall the border pushing ad campaigns GoDaddy ran during the Super Bowl? Do you recall how … Continue reading Marketing in a Politically Correct Culture- Is it possible?