Happy Friday!!!! After my blog last Friday on the Arts and Crafts on Bedford event, I decided that one post per week would be reserved for shining a spotlight on my local community. It might be a call out for the best restaurants in the area or upcoming local events that should not be missed. … Continue reading Weekly Community Highlight – Feline Rescue Organizations
As I was scanning thru my email today, I came across an email from my Alma mater, Holy Cross. It touted a pretty impressive stat - "The College of the Holy Cross is once again among the colleges producing the highest number of Fulbright students, according to The Chronicle of Higher Education, which published its … Continue reading Education – the building block for Success
Happy Hump day and welcome back to Bedford Street Marketing Insights!!!! We are fast approaching a year since we officially became an LLC and are taking this week to blog about our products and services. It's our way of letting you know - our unique marketing approach, strategy and pricing. Let's start with our tagline … Continue reading Marketing Consulting – The Importance of being Idiosyncratic
In addition to being a Direct Marketing professional, two of the things I enjoy doing are cooking and comic books/comic book media. While Marvel(https://marketinginsights899584252.blog/2018/04/29/marvel-studios-a-lesson-for-entrepreneurs/) may reign supreme at the box office, I'm still a DC fan at heart - especially Batman. The villains in the Batman universe are so much fun and have a depth … Continue reading How is Marketing Like Cooking?
Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses
Happy Thursday and almost weekend!!!! Finally we're seeing some Spring Weather and the doldrums of winter seem to be fading away. Aside from the weather improving and buds on the trees, I know it's Spring because my allergies are in full bloom. Traditionally, Spring is a time for rebirth and a sense of new beginnings … Continue reading Spring Time for Marketing
As hard as it is to believe, tomorrow is March 20th - the first day of Spring. As our thoughts turn to warmer weather and vacations, I wanted to take some time tonight to discuss marketing over the summer months. Some of the clients I work with have asked about this and even mentioned going … Continue reading The importance of Summer Marketing
Happy Thursday and Welcome to November!!!! It is indeed a happy Thursday. Sometimes in life, we get so caught up in the negative and it seems the harder we try to get ahead - the further we fall behind. It's like expending massive amounts of energy to only find out that the path you were … Continue reading Unexpected Good Fortune… springboard to more
As I was scrolling through my news feed a few weeks back, I came across a story about the Mayor of a town called Uranus, Missouri and why he was upset about the town newspaper being called the Uranus Examiner. So, of course having the sense of humor of a child - I simply had … Continue reading The Importance of Humor in Marketing
I suppose at some point a content schedule for Marketing Street Insights will be needed, but for the moment daily life is serving as my muse. Sometime it feels like: In life and business, being proactive always trumps being reactive. It took me a while to learn this lesson, but getting out in front of … Continue reading Proactive not Reactive..Defines Success
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