The Importance of Compatibility in Business

It's another hump day and we're halfway through the week. Yay!!!! Bill Gates, a true inspiration to any individual starting a business, once said " Software is a great combination of artistry and engineering." Another great quote on compatibility come from Fran Drescher, she of the "The Nanny" fame and her unique voice, who said … Continue reading The Importance of Compatibility in Business

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Entrepreneurship is a journey… not a destination

Ralph Waldo Emerson, the brilliant philosopher, is responsible for many inspirational quotes. The one that best summarizes tonight's blog is "Life is a journey, not a destination." Starting and building a business is much like life - a never ending journey of learning and growing, not a destination for material success or fame. With that … Continue reading Entrepreneurship is a journey… not a destination

Places to visit in Fairfield County

Happy Friday and Happy Birthday to me!!!! Continuing on my Friday theme of highlighting parts of the Bedford Street Marketing, LLC community, here are three great non-profit places to visit if you are in the Stamford/Norwalk area. Fort Stamford Park Located on 900 Westover Road, Fort Stamford was originally built in 1781 as a permanent … Continue reading Places to visit in Fairfield County

If Westeros were ruled by Marketing Firms…..

It's Thursday and the week is almost over. As I was contemplating my post tonight, my thoughts wandered off to Game of Thrones and how could I tie in the show with some Marketing Insights? For those like me who love the show, you will surely agree that the characters and ruling families can be … Continue reading If Westeros were ruled by Marketing Firms…..

Kennedy-Nixon Debate – A Lesson in Marketing Perspective

It's Hump Day again - hope you all are having a great week. I know that some of my "insights" are not really new ideas, but I try to bring a fresh perspective and find pop culture or historical events that really make these marketing concepts come to life. Like Petey Greene said "I'll tell … Continue reading Kennedy-Nixon Debate – A Lesson in Marketing Perspective

The Rocky but Rewarding Path of Entrepreneurship

I'm a little late in getting to writing my post tonight. It's been a rainy, rainy day here in CT and traffic was terrific!!! I kid you not, I saw the below driving home tonight. Tonight's topic was a struggle to come up with, as I was fresh out of ideas. Then it hit me … Continue reading The Rocky but Rewarding Path of Entrepreneurship

Taboo Topics become Marketing Opportunities in 2018

Tonight's blog is going to be a spicy one. I'm talking about taboo marketing verticals that for years marketing and data providers have not touched or even allowed their data to be used in promotional efforts. The two I refer to are Sports Gambling and Hemp <cue the dramatic music>. I'm sure wherever Bill O'Reilly … Continue reading Taboo Topics become Marketing Opportunities in 2018

Networking in the Digital Age

It's Wednesday - Happy Hump Day!!! This blog was originally intended as a way to share Marketing Insights, but as with all things it has morphed into a forum for Marketing Insights mixed with my own journey as an entrepreneur. The topic that hit me today for my blog post was Networking in the Digital … Continue reading Networking in the Digital Age

Marketing in a Politically Correct Culture- Is it possible?

It's a rainy, humid Tuesday here in CT. Hope you all had a great day and the week is going well. Let's all hop in the DeLorean with Doc Brown and go back to the late 90's, do you recall the border pushing ad campaigns GoDaddy ran during the Super Bowl? Do you recall how … Continue reading Marketing in a Politically Correct Culture- Is it possible?

Star Wars – A Brand in Crisis?

Happy Hump Day, my friends!!!! There are few things in life that I love more than good conversation about marketing and my favorite franchise of all-time, Star Wars. My blog post from May 4th.... Marketing Lessons from a Galaxy Far, Far Away…. was an attempt to show how Lucasfilms and George Lucas took a simple Sci-Fi movie … Continue reading Star Wars – A Brand in Crisis?