Happy Halloween!!! Hard to believe it’s already November tomorrow. In many ways, the holiday season starts on November 1st. Thanksgiving will be here before we know it and Christmas/Hanukkah right after that.
It’s the perfect time to start reflecting on 2018 and thinking about what your goals for 2019 will be – in life and business. We’ve had high points and low points during the year, so it’s a great time to take stock and learn from our experiences.
As the year comes to a close, Bedford Street Marketing, LLC is still very much in it’s infancy stages. I started off like a house on fire in May and April, lost a bit of steam over the summer and picked up again in September and forward. I learned that the initial excitement is great and that energy is contagious – but it’s a long haul. Losing focus for a few months cost me valuable time in building brand recognition for the company – so that is a lesson I will take into 2019.
Additionally, learning the content on social media that gets attention – likes and follows – has been a valuable learning experience. 7 months after I initially started the brand image I want to cultivate is clear to me – but it took that time for it to properly develop. The feedback and positive feedback I’ve received on my posts are all the proof I need that I am on the right track.
I learned that I need to focus in on things like cold email blasts and more promotional efforts to get my message out to local business owners. In the last few months of 2018, I am going to start a steady email promotion schedule, as well as look into more traditional channels like Valpak. Again, it’s unfortunate I didn’t start earlier – but a valuable lesson learned.
Finally, I am grateful that I was brave enough to take that first step – even if I had a few missteps. It was a huge moment for me and one that I don’t regret.
Anyway, that’s the message tonight – take the time the holiday season allow to reflect on things and learn what you can from the missteps. There is always a new day, new year to improve and get closer to your dreams!!!