As a marketing professional, I have my Google Chrome set to alert me of trending news in the industry. This week the investigation into Google has dominated those stories. The gist of it is 50 AG's are looking into their dominance in the digital marketing advertising world, and determining if their practices are monopolistic. Additionally, … Continue reading Google Anti-Trust Investigation
Apr 10th 2019: As it's National Farm Animals Day and in 1866, the ASPCA was founded - I wanted to repost this article. It's bitter sweet, as my Zooey got sick towards the end of last year and I had to put him down - but have no fear, my new fur baby, Oscar, is … Continue reading Zooey and Me – A Branding Analogy
As I was scanning thru my email today, I came across an email from my Alma mater, Holy Cross. It touted a pretty impressive stat - "The College of the Holy Cross is once again among the colleges producing the highest number of Fulbright students, according to The Chronicle of Higher Education, which published its … Continue reading Education – the building block for Success
Happy Hump day and welcome back to Bedford Street Marketing Insights!!!! We are fast approaching a year since we officially became an LLC and are taking this week to blog about our products and services. It's our way of letting you know - our unique marketing approach, strategy and pricing. Let's start with our tagline … Continue reading Marketing Consulting – The Importance of being Idiosyncratic
The quote above is one of the funniest and one of my favorites quotes from the 90's... What are we going to do tonight, Brain? The same thing we always do, Pinky. Try and take over the world. It runs in clear juxtaposition to the Dolly Parton song 9 to 5, which laments... Working 9 … Continue reading 5 PM to 2 AM… where success happens!!!
Think about the shopping habits of the average US Consumer in 2018 and it becomes obvious that ease of purchase has become key. People want to be able to go to Amazon or Walmart or Jet.com, search for their desired product and buy it. In this digital age of shopping, where does that leave the … Continue reading The Importance of Local Businesses
Happy Thursday and almost weekend!!!! Finally we're seeing some Spring Weather and the doldrums of winter seem to be fading away. Aside from the weather improving and buds on the trees, I know it's Spring because my allergies are in full bloom. Traditionally, Spring is a time for rebirth and a sense of new beginnings … Continue reading Spring Time for Marketing
Happy first day of Spring 2019!!! Spring is universally seen as a time of rebirth, renewal and regrowth... a time when the cold of Winter is behind us and warmer days are to come. Another interesting fact about March 20th is that in 1852 Harriet Beecher Stowe's novel, Uncle Tom's Cabin, was first published and … Continue reading Spring into action… and new ideas
As we get to the middle of November, it's the perfect time to do a marketing evaluation. 11 months are in the book and you've got the results from multiple campaigns. It's also the time to decide if the partners you are working with are meeting expectations and to decide if you want to vet … Continue reading November – a Time for reflection
It's Tuesday November 6th and it's Election Day 2018. It's a Mid-term election which usually produces lower turnout than the Presidential variety every 4 years. As I was at the polling station today, I started thinking that voting is a lot like making a move in your career - active participation is needed or your … Continue reading Election Day -Active Participation is required; like in business
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