Google Data Breach – Corporate Responsibility Ignored….

On Monday I blogged about the latest Facebook data breach and how that affects the entire marketing industry and how we interact with our customers and prospects. I was greeted by yet another story about a data breach today. This one involving Google and it's decision to shut down it's G+ product. As I read … Continue reading Google Data Breach – Corporate Responsibility Ignored….

Autumn in Southeastern Connecticut

That's right - it's Friday and the weekend is here. This Friday I am taking us out of Fairfield County and highlighting a part of Connecticut I love - Southeastern Connecticut. It's a quaint area where you'll find great towns like Mystic, Stonington, and Waterford - to name a few. In the Autumn months, it's … Continue reading Autumn in Southeastern Connecticut

Brand Extension – The Good, The Bad, The Ugly

Another week almost done and the weekend is right around the corner!!! As I was working and thinking about promotions and ideas to improve Bedford Street Marketing today, the idea of brand development and brand extension popped into my head. We, as a firm, are still in the brand development phase - fine tuning our … Continue reading Brand Extension – The Good, The Bad, The Ugly

The Importance of Compatibility in Business

It's another hump day and we're halfway through the week. Yay!!!! Bill Gates, a true inspiration to any individual starting a business, once said " Software is a great combination of artistry and engineering." Another great quote on compatibility come from Fran Drescher, she of the "The Nanny" fame and her unique voice, who said … Continue reading The Importance of Compatibility in Business