Tonight's blog is going to be a spicy one. I'm talking about taboo marketing verticals that for years marketing and data providers have not touched or even allowed their data to be used in promotional efforts. The two I refer to are Sports Gambling and Hemp <cue the dramatic music>. I'm sure wherever Bill O'Reilly … Continue reading Taboo Topics become Marketing Opportunities in 2018
It's Wednesday - Happy Hump Day!!! This blog was originally intended as a way to share Marketing Insights, but as with all things it has morphed into a forum for Marketing Insights mixed with my own journey as an entrepreneur. The topic that hit me today for my blog post was Networking in the Digital … Continue reading Networking in the Digital Age
It's a rainy, humid Tuesday here in CT. Hope you all had a great day and the week is going well. Let's all hop in the DeLorean with Doc Brown and go back to the late 90's, do you recall the border pushing ad campaigns GoDaddy ran during the Super Bowl? Do you recall how … Continue reading Marketing in a Politically Correct Culture- Is it possible?
Happy Monday!!! Hope you all had a great weekend. My blog post tonight will hopefully be interactive, as I need some input and feedback on strategies for tonight's topic. The plan outlined below is what I am doing, but it's also how I would advise a client to proceed as well (the Marketing Insight my … Continue reading Fishing for the first client
Happy Friday!!!! We made it and the weekend is here. I usually use this blog to talk about branding and how to market effectively - but tonight, I am going to dedicate a little time to give some free publicity to some local events. As we get closer to fall, there are a ton of … Continue reading Art and Crafts on Bedford – A weekend treat!!!
Hello friends and happy Thursday!!!! The weekend is almost here and September is half gone - it's hard to believe. I wanted to talk about how we and our clients analyze the results from our various marketing campaigns. In too many cases over the years, I've heard business owners and clients deem a campaign a … Continue reading Analyzing Results – The Profit Margin Fallacy
Happy Hump Day, my friends!!!! There are few things in life that I love more than good conversation about marketing and my favorite franchise of all-time, Star Wars. My blog post from May 4th.... Marketing Lessons from a Galaxy Far, Far Away…. was an attempt to show how Lucasfilms and George Lucas took a simple Sci-Fi movie … Continue reading Star Wars – A Brand in Crisis?
Hello folks. I took the summer off, but I am back to bring marketing insights once again. Hope everyone had a great summer!!! Recently, a client I work with ran into an issue that confounds me. The IG account we had for the business was not allowing us to log-in, although we had not changed … Continue reading Have Privacy Laws trumped logic…
It's a rainy Tuesday night here and it got me thinking about how like rain, we can sometime over saturate our prospects and customers with too many promotions. I am often asked by clients and friends how many times should they contact customers and prospects to effectively sell their product or drive traffic to their … Continue reading Marketing Over Saturation
Hello again!!! I took a few days off from blogging, but I'm back with some fresh ideas and insights for you. There were two stories I saw today that got me thinking about the future of direct marketing. Both offer opportunity and show us how we need to be thinking outside of the box as … Continue reading What in the world of marketing…..
Bedford Street Marketing Insights 