Small Business Week – The American Dream in Action

Happy Tuesday and Happy Small Business Week!!!! April 29th to May 5th is National Small Business Week, highlighting the contribution that the nearly 30 million small businesses make to US Economy. Another fun fact is small businesses employ almost 50% of the US workforce. President Calvin Coolidge said "The business of America is business" and … Continue reading Small Business Week – The American Dream in Action


Direct Marketing – The Art of Storytelling

Happy Friday!!! We made it and the weekend is here. Just a short post tonight, as I know we've all had a long week. I find the National Day Calendar really interesting and fun. It's amazing what strange and fun national days exist and some that make you wonder how did they come up with … Continue reading Direct Marketing – The Art of Storytelling

Random Thoughts on a Friday Night

Welcome back to a Friday edition of Marketing Insights!!!! I don't have a theme for this post. It's just a few random thoughts on a variety of topics. Topic 1: 420 Day My Social media news feed and even some of the traditional news channels are talking about 420 day. For those who aren't familiar, … Continue reading Random Thoughts on a Friday Night

Data….. Integrity in 2018

Sooo.... anything interesting happen in the Direct Marketing world today? I've seen multiple memes and jokes on my Instagram (streetbedford) and Twitter (st_beford) about Mark Zuckerberg going before Congress and the data breach at Facebook. While I chuckled at most and laughed heartily at a few, it got me thinking about data and it's role … Continue reading Data….. Integrity in 2018

A Word about Marketing Channels

Ahhh... the good old days. Remember them -  when marketing a business or product had the choices of direct mail, print media and maybe TV/Radio. In 2018, things have changed!!!! Now navigating the marketing channels is like swimming with sharks and trying to figure out which channel is best - well, that is the holy … Continue reading A Word about Marketing Channels