The Importance of Humor in Marketing

As I was scrolling through my news feed a few weeks back, I came across a story about the Mayor of a town called Uranus, Missouri and why he was upset about the town newspaper being called the Uranus Examiner. So, of course having the sense of humor of a child - I simply had … Continue reading The Importance of Humor in Marketing

Proactive not Reactive..Defines Success

I suppose at some point a content schedule for Marketing Street Insights will be needed, but for the moment daily life is serving as my muse. Sometime it feels like: In life and business, being proactive always trumps being reactive. It took me a while to learn this lesson, but getting out in front of … Continue reading Proactive not Reactive..Defines Success

No Time like the Present….

Tonight's blog is literally derived from me getting pulled away on an emergency and having my usual schedule thrown asunder. It was this that got me thinking about time and the importance of it - in life and in business. Like the featured image for this blog says Time is more valuable than money because … Continue reading No Time like the Present….

Google Data Breach – Corporate Responsibility Ignored….

On Monday I blogged about the latest Facebook data breach and how that affects the entire marketing industry and how we interact with our customers and prospects. I was greeted by yet another story about a data breach today. This one involving Google and it's decision to shut down it's G+ product. As I read … Continue reading Google Data Breach – Corporate Responsibility Ignored….

The Importance of Compatibility in Business

It's another hump day and we're halfway through the week. Yay!!!! Bill Gates, a true inspiration to any individual starting a business, once said " Software is a great combination of artistry and engineering." Another great quote on compatibility come from Fran Drescher, she of the "The Nanny" fame and her unique voice, who said … Continue reading The Importance of Compatibility in Business

Taboo Topics become Marketing Opportunities in 2018

Tonight's blog is going to be a spicy one. I'm talking about taboo marketing verticals that for years marketing and data providers have not touched or even allowed their data to be used in promotional efforts. The two I refer to are Sports Gambling and Hemp <cue the dramatic music>. I'm sure wherever Bill O'Reilly … Continue reading Taboo Topics become Marketing Opportunities in 2018

Networking in the Digital Age

It's Wednesday - Happy Hump Day!!! This blog was originally intended as a way to share Marketing Insights, but as with all things it has morphed into a forum for Marketing Insights mixed with my own journey as an entrepreneur. The topic that hit me today for my blog post was Networking in the Digital … Continue reading Networking in the Digital Age

What in the world of marketing…..

Hello again!!! I took a few days off from blogging, but I'm back with some fresh ideas and insights for you. There were two stories I saw today that got me thinking about the future of direct marketing. Both offer opportunity and show us how we need to be thinking outside of the box as … Continue reading What in the world of marketing…..

Breaking News!!!!

Happy Thursday and if you know what happened to Spring, the police are currently investigating it's disappearance. I have some great news to share with you all tonight. I started out this week blogging about Small Business - Small Business Week – The American Dream in Action - and it's importance to our economy. I am happy … Continue reading Breaking News!!!!

Direct Mail – The Forgotten but Ever Effective Channel

Happy Tuesday and it's finally nice to see Spring show up!!! Quick Quiz for you: What Channel delivered a 5.1% response rate in 2017? Give up.... it's Direct Mail. That's right, the much maligned Direct Mail channel. With everyone pushing for more A.I. driven marketing, digital targeting, mobile targeting and social media targeting - the … Continue reading Direct Mail – The Forgotten but Ever Effective Channel