Happy Monday!!! Hope you all had a great weekend. My blog post tonight will hopefully be interactive, as I need some input and feedback on strategies for tonight's topic. The plan outlined below is what I am doing, but it's also how I would advise a client to proceed as well (the Marketing Insight my … Continue reading Fishing for the first client
Happy Friday!!!! We made it and the weekend is here. I usually use this blog to talk about branding and how to market effectively - but tonight, I am going to dedicate a little time to give some free publicity to some local events. As we get closer to fall, there are a ton of … Continue reading Art and Crafts on Bedford – A weekend treat!!!
Hello friends and happy Thursday!!!! The weekend is almost here and September is half gone - it's hard to believe. I wanted to talk about how we and our clients analyze the results from our various marketing campaigns. In too many cases over the years, I've heard business owners and clients deem a campaign a … Continue reading Analyzing Results – The Profit Margin Fallacy
Happy Hump Day, my friends!!!! There are few things in life that I love more than good conversation about marketing and my favorite franchise of all-time, Star Wars. My blog post from May 4th.... Marketing Lessons from a Galaxy Far, Far Away…. was an attempt to show how Lucasfilms and George Lucas took a simple Sci-Fi movie … Continue reading Star Wars – A Brand in Crisis?
Hello folks. I took the summer off, but I am back to bring marketing insights once again. Hope everyone had a great summer!!! Recently, a client I work with ran into an issue that confounds me. The IG account we had for the business was not allowing us to log-in, although we had not changed … Continue reading Have Privacy Laws trumped logic…
It's a rainy Tuesday night here and it got me thinking about how like rain, we can sometime over saturate our prospects and customers with too many promotions. I am often asked by clients and friends how many times should they contact customers and prospects to effectively sell their product or drive traffic to their … Continue reading Marketing Over Saturation
Hello again!!! I took a few days off from blogging, but I'm back with some fresh ideas and insights for you. There were two stories I saw today that got me thinking about the future of direct marketing. Both offer opportunity and show us how we need to be thinking outside of the box as … Continue reading What in the world of marketing…..
I wanted to devote my blog post today to a very special group of people in our country - Teachers. Whether you are a CEO of a Fortune 500 company or a Marketing Consulting start-up, in our educational careers, we all have encountered one or two teachers who made a difference in our lives. Someone … Continue reading National Teacher Appreciation Day 2018
We made it through another week. Summer is definitely in the air and Happy Star Wars Day - May the Fourth be with you!!!! That's what tonight's blog is about - the lessons direct marketers can take away from the success of Star Wars and all of it's marketing tie-ins. Let's start out with a … Continue reading Marketing Lessons from a Galaxy Far, Far Away….
Happy Thursday and if you know what happened to Spring, the police are currently investigating it's disappearance. I have some great news to share with you all tonight. I started out this week blogging about Small Business - Small Business Week – The American Dream in Action - and it's importance to our economy. I am happy … Continue reading Breaking News!!!!
Bedford Street Marketing Insights 