National Teacher Appreciation Day 2018

I wanted to devote my blog post today to a very special group of people in our country - Teachers. Whether you are a CEO of a Fortune 500 company or a Marketing Consulting start-up, in our educational careers, we all have encountered one or two teachers who made a difference in our lives. Someone … Continue reading National Teacher Appreciation Day 2018 →

Marketing Lessons from a Galaxy Far, Far Away….

We made it through another week. Summer is definitely in the air and Happy Star Wars Day - May the Fourth be with you!!!! That's what tonight's blog is about - the lessons direct marketers can take away from the success of Star Wars and all of it's marketing tie-ins. Let's start out with a … Continue reading Marketing Lessons from a Galaxy Far, Far Away…. →

Direct Mail – The Forgotten but Ever Effective Channel

Happy Tuesday and it's finally nice to see Spring show up!!! Quick Quiz for you: What Channel delivered a 5.1% response rate in 2017? Give up.... it's Direct Mail. That's right, the much maligned Direct Mail channel. With everyone pushing for more A.I. driven marketing, digital targeting, mobile targeting and social media targeting - the … Continue reading Direct Mail – The Forgotten but Ever Effective Channel →

Small Business Week – The American Dream in Action

Happy Tuesday and Happy Small Business Week!!!! April 29th to May 5th is National Small Business Week, highlighting the contribution that the nearly 30 million small businesses make to US Economy. Another fun fact is small businesses employ almost 50% of the US workforce. President Calvin Coolidge said "The business of America is business" and … Continue reading Small Business Week – The American Dream in Action →

A.I. Technology – A Lesson in Humanity?

Happy Monday!!! The topic for tonight's blog came to me last night as I was watching "WestWorld". After a great episode, I started thinking about some of the advertisements and posts I've been seeing lately promoting A.I. marketing technologies, V.R. toys and self-driving Uber cars. I've always been a firm believer that the realm of … Continue reading A.I. Technology – A Lesson in Humanity? →

Marvel Studios – A lesson for Entrepreneurs

Welcome to a special Sunday afternoon edition of Marketing Insights. Unless you've been living under a rock the past week or so, there's a good chance you've heard of the movie "Infinity War" and how well it's been doing at the box office. It is yet another hit for Marvel Studios and it's MCU (Marvel … Continue reading Marvel Studios – A lesson for Entrepreneurs →

Direct Marketing – The Art of Storytelling

Happy Friday!!! We made it and the weekend is here. Just a short post tonight, as I know we've all had a long week. I find the National Day Calendar really interesting and fun. It's amazing what strange and fun national days exist and some that make you wonder how did they come up with … Continue reading Direct Marketing – The Art of Storytelling →

Marketing DNA – we all are Data Scientists

Happy Wednesday and if you pay attention to the National Days Calendar, today is National DNA day, which commemorates the completion of the Human Genome Project in April 2003 and the discovery of the double helix of DNA in 1953.  An odd topic for a marketing blog to discuss, but there is a connection, I promise. But first, … Continue reading Marketing DNA – we all are Data Scientists →

Living the Dream…. becoming a Reality

Welcome back to our Marketing Insights blog!!!! Yesterday's post about Sub-Segmentation was a bit long, so we promise to keep this one short. We've been tackling a lot of industry issues that have been in the news lately - from data protection to sub-segmentation of data sets. Tonight let's talk about the start-up life and … Continue reading Living the Dream…. becoming a Reality →