Marvel Studios – A lesson for Entrepreneurs

Welcome to a special Sunday afternoon edition of Marketing Insights. Unless you've been living under a rock the past week or so, there's a good chance you've heard of the movie "Infinity War" and how well it's been doing at the box office. It is yet another hit for Marvel Studios and it's MCU (Marvel … Continue reading Marvel Studios – A lesson for Entrepreneurs

Direct Marketing – The Art of Storytelling

Happy Friday!!! We made it and the weekend is here. Just a short post tonight, as I know we've all had a long week. I find the National Day Calendar really interesting and fun. It's amazing what strange and fun national days exist and some that make you wonder how did they come up with … Continue reading Direct Marketing – The Art of Storytelling

Marketing DNA – we all are Data Scientists

Happy Wednesday and if you pay attention to the National Days Calendar, today is National DNA day, which commemorates the completion of the Human Genome Project in April 2003 and the discovery of the double helix of DNA in 1953.  An odd topic for a marketing blog to discuss, but there is a connection, I promise. But first, … Continue reading Marketing DNA – we all are Data Scientists

Living the Dream…. becoming a Reality

Welcome back to our Marketing Insights blog!!!! Yesterday's post about Sub-Segmentation was a bit long, so we promise to keep this one short. We've been tackling a lot of industry issues that have been in the news lately - from data protection to sub-segmentation of data sets. Tonight let's talk about the start-up life and … Continue reading Living the Dream…. becoming a Reality

Sub-Segmentation….. New Term, Old Concept

Welcome back to Marketing Insights from Bedford Street Marketing. Hope you had a great weekend and a productive Monday!!! Tonight's post is on Sub-Segmentation and it's importance in marketing campaigns and strategy. Everyday my Twitter feed and Instagram feed is filled up with offers to get more likes or followers using new advertising methods. Be … Continue reading Sub-Segmentation….. New Term, Old Concept

Data….. Integrity in 2018

Sooo.... anything interesting happen in the Direct Marketing world today? I've seen multiple memes and jokes on my Instagram (streetbedford) and Twitter (st_beford) about Mark Zuckerberg going before Congress and the data breach at Facebook. While I chuckled at most and laughed heartily at a few, it got me thinking about data and it's role … Continue reading Data….. Integrity in 2018

A Word about Marketing Channels

Ahhh... the good old days. Remember them -  when marketing a business or product had the choices of direct mail, print media and maybe TV/Radio. In 2018, things have changed!!!! Now navigating the marketing channels is like swimming with sharks and trying to figure out which channel is best - well, that is the holy … Continue reading A Word about Marketing Channels