Tonight's blog is going to be a spicy one. I'm talking about taboo marketing verticals that for years marketing and data providers have not touched or even allowed their data to be used in promotional efforts. The two I refer to are Sports Gambling and Hemp <cue the dramatic music>. I'm sure wherever Bill O'Reilly … Continue reading Taboo Topics become Marketing Opportunities in 2018
It's a rainy, humid Tuesday here in CT. Hope you all had a great day and the week is going well. Let's all hop in the DeLorean with Doc Brown and go back to the late 90's, do you recall the border pushing ad campaigns GoDaddy ran during the Super Bowl? Do you recall how … Continue reading Marketing in a Politically Correct Culture- Is it possible?
Happy Monday!!! Hope you all had a great weekend. My blog post tonight will hopefully be interactive, as I need some input and feedback on strategies for tonight's topic. The plan outlined below is what I am doing, but it's also how I would advise a client to proceed as well (the Marketing Insight my … Continue reading Fishing for the first client
Happy Friday!!!! We made it and the weekend is here. I usually use this blog to talk about branding and how to market effectively - but tonight, I am going to dedicate a little time to give some free publicity to some local events. As we get closer to fall, there are a ton of … Continue reading Art and Crafts on Bedford – A weekend treat!!!
Happy Hump Day, my friends!!!! There are few things in life that I love more than good conversation about marketing and my favorite franchise of all-time, Star Wars. My blog post from May 4th.... Marketing Lessons from a Galaxy Far, Far Away…. was an attempt to show how Lucasfilms and George Lucas took a simple Sci-Fi movie … Continue reading Star Wars – A Brand in Crisis?
Hello folks. I took the summer off, but I am back to bring marketing insights once again. Hope everyone had a great summer!!! Recently, a client I work with ran into an issue that confounds me. The IG account we had for the business was not allowing us to log-in, although we had not changed … Continue reading Have Privacy Laws trumped logic…
Hello again!!! I took a few days off from blogging, but I'm back with some fresh ideas and insights for you. There were two stories I saw today that got me thinking about the future of direct marketing. Both offer opportunity and show us how we need to be thinking outside of the box as … Continue reading What in the world of marketing…..
We made it through another week. Summer is definitely in the air and Happy Star Wars Day - May the Fourth be with you!!!! That's what tonight's blog is about - the lessons direct marketers can take away from the success of Star Wars and all of it's marketing tie-ins. Let's start out with a … Continue reading Marketing Lessons from a Galaxy Far, Far Away….
Happy Thursday and if you know what happened to Spring, the police are currently investigating it's disappearance. I have some great news to share with you all tonight. I started out this week blogging about Small Business - Small Business Week – The American Dream in Action - and it's importance to our economy. I am happy … Continue reading Breaking News!!!!
Happy Monday!!! The topic for tonight's blog came to me last night as I was watching "WestWorld". After a great episode, I started thinking about some of the advertisements and posts I've been seeing lately promoting A.I. marketing technologies, V.R. toys and self-driving Uber cars. I've always been a firm believer that the realm of … Continue reading A.I. Technology – A Lesson in Humanity?