Bedford Street Forum

In 2020, Bedford Street Marketing has expanded our brand and just released a new product, the Bedford Street Forum. The idea has taken some turns but we've finally got it down. It's a simple premise - a website community of entrepreneurs, start-ups, small businesses & concerned citizens. In a world where we are all so … Continue reading Bedford Street Forum

Weekly Community Highlight – Feline Rescue Organizations

Happy Friday!!!! After my blog last Friday on the Arts and Crafts on Bedford event, I decided that one post per week would be reserved for shining a spotlight on my local community. It might be a call out for the best restaurants in the area or upcoming local events that should not be missed. … Continue reading Weekly Community Highlight – Feline Rescue Organizations

Spring Time for Marketing

Happy Thursday and almost weekend!!!! Finally we're seeing some Spring Weather and the doldrums of winter seem to be fading away. Aside from the weather improving and buds on the trees, I know it's Spring because my allergies are in full bloom. Traditionally, Spring is a time for rebirth and a sense of new beginnings … Continue reading Spring Time for Marketing

Direct Mail – The Forgotten but Ever Effective Channel

Happy Tuesday and it's finally nice to see Spring show up!!! Quick Quiz for you: What Channel delivered a 5.1% response rate in 2017? Give up.... it's Direct Mail. That's right, the much maligned Direct Mail channel. With everyone pushing for more A.I. driven marketing, digital targeting, mobile targeting and social media targeting - the … Continue reading Direct Mail – The Forgotten but Ever Effective Channel

Small Business Week – The American Dream in Action

Happy Tuesday and Happy Small Business Week!!!! April 29th to May 5th is National Small Business Week, highlighting the contribution that the nearly 30 million small businesses make to US Economy. Another fun fact is small businesses employ almost 50% of the US workforce. President Calvin Coolidge said "The business of America is business" and … Continue reading Small Business Week – The American Dream in Action

Marvel Studios – A lesson for Entrepreneurs

Welcome to a special Sunday afternoon edition of Marketing Insights. Unless you've been living under a rock the past week or so, there's a good chance you've heard of the movie "Infinity War" and how well it's been doing at the box office. It is yet another hit for Marvel Studios and it's MCU (Marvel … Continue reading Marvel Studios – A lesson for Entrepreneurs

Direct Marketing – The Art of Storytelling

Happy Friday!!! We made it and the weekend is here. Just a short post tonight, as I know we've all had a long week. I find the National Day Calendar really interesting and fun. It's amazing what strange and fun national days exist and some that make you wonder how did they come up with … Continue reading Direct Marketing – The Art of Storytelling

Marketing DNA – we all are Data Scientists

Happy Wednesday and if you pay attention to the National Days Calendar, today is National DNA day, which commemorates the completion of the Human Genome Project in April 2003 and the discovery of the double helix of DNA in 1953.  An odd topic for a marketing blog to discuss, but there is a connection, I promise. But first, … Continue reading Marketing DNA – we all are Data Scientists